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Rougeline is a brand created by 160 farming families in the South of France who grow fruit and vegetables.
A new logistics chain
Rouline's logistics transformation is based on Infflux's BEXT solution and the dissemination of new practices, combining performance, agility, unrivalled quality control and sustainable development!
Paysans de Rougeline
With Infflux, Paysans de Rougeline collectively reinvent their Supply Chain.
Findings
Fruit and vegetables grown with love by 160 farming families, Paysans de Rougeline combines innovation and sustainable development. Grouped into producer organizations located in the South of France, they grow numerous varieties of fruit and vegetables, representing an annual production of over 75,000 tonnes, destined for several hundred customers (supermarkets, wholesalers, institutional catering, export). As a fresh, fragile and therefore perishable product, fruit and vegetables require a trouble-free supply chain, where flow management, reactive order preparation and quality control are paramount.
What's more, in response to consumers' ever-increasing interest in agro-ecology and their quest for new tastes, Les Paysans de Rougeline has resolutely opted for a strategy of segmentation and supply management, which in recent years has resulted in a significant increase in product references (125 tomato references simultaneously). Steering and optimizing organization, processes and logistics flows is a major challenge for Rougeline, in order to deliver fruit and vegetables of impeccable quality to different types of customer, on time.
Paysans de Rougeline's logistics operations are constrained by product shelf life.
The BEXT WS solution ensures quality control of unrivalled finesse and granularity.
Solutions
Reinvent its organization, culture and logistics processes, from producers to customers
At the end of 2015, Les Paysans de Rougeline wanted to set up reactive and efficient logistics at its 7 shipping platforms. The aim is to set up a new collective logistics organization, to guarantee a new culture and practices, supported by a WMS software solution, truly structuring and adapted to the specificities of the business. The Paysans de Rougeline are motivated by four objectives: to switch to a "just-in-time" personalized preparation approach, to reduce logistics lead times from harvest to dispatch, to perfect quality management, to control non-quality costs and stock rotation, and to combat waste. In December 2015, Paysans Rougeline selected INFFLUX's BEXT WS multisite solution. The project has several milestones: deployment at the Agrisud Perpignan platform in October 2016, then gradually from January to March 2016 the other shipping platforms. Eventually, more than 130 of the market gardener's employees will be using Infflux's WMS.
Capitalizing on technology to innovate and stand out in the market
Infflux's BEXT WS solution, coupled with RF terminals, is at the heart of Rougeline's new, efficient supply chain. It controls and optimizes all processes and flows of goods, while ensuring "seamless" traceability . BEXT WS, which interfaces with the Dynamics Nav ERP system, guarantees real-time reactivity via highly flexible order modification as late as possible in the sales chain, and weight/quantity equivalence substitution in the event of shortages. It also makes it possible to manage and optimize the most complex orders - specifications and segmentation. Most importantly, the BEXT WS solution ensures quality control of unrivalled finesse and granularity. Jean-François Delaunay, CFO of Paysans de Rougeline, confides: "With the Infflux quality module, we can check fruit and vegetables at every stage - on receipt, during their life cycle and on dispatch, according to the desired frequency. These different checks on "live" products enable them to be categorized via emergency management, shipping control, etc. In this way, we can easily implement control plans adapted to the product category and the supplier". To ensure profitability and efficiency, BEXT WS also monitors the performance of its logistics organization and processes, using real-time dashboards and indicators. Logistics represent a real performance lever, and even a competitive differentiator for Rougeline in its market.
The Paysans de Rougeline producer group is above all a human adventure.
Les Paysans de Rougeline have invested heavily in their production facilities.
Infflux teams worked hand in hand with Paysans de Rougeline.
ROI
in less than 2 years
7
shipping platforms
125
tomato references managed simultaneously
Results
Taking advantage of numerous business, economic and CSR benefits
The BEXT WS solution has enabled us to loosen the stranglehold between producers and distributors by focusing on the quality and value of fruit and vegetables (advanced segmentation, packaging). In fact, the multiplication of references and a seedless quality give weight and reinforce the position of the Rougeline brand with retailers. Optimization of the storage area and "real-time" control enable the company to cope with production peaks
The BEXT solution enables the company to reduce its "just-in-time" order preparation times, and to perfect product quality management with a view to assuring consumers of "local" origin and "taste". Jean-François DELAUNAY, adds "With the optimization of processes and stock, Rougeline will save more than 150,000 euros in 2017 and more than 300,000 euros in subsequent years - reducing non-quality costs, lowering preparation costs".
Real-time management
Consumer confidence in origin and taste
Savings of over 150,000 euros in the first year
In less than two years, Les Paysans de Rougeline will make their logistics investments profitable.
Jean-François DELAUNAY DAF des Paysans de Rougeline
Outlook
Another benefit, and not the least, is that this logistics project fits in perfectly with Paysans de Rougeline's CSR strategy. It contributes to reducing food waste, limiting the environmental impact of platforms (optimized surface area and energy savings), reducing drudgery and promoting development and local roots in the South of France.
Situation
Food waste to be drastically reduced
Solutions
In-depth quality control
Results
Savings of over 150,000 euros in the 1st year
Outlook
Limit the environmental impact of platforms
Bext Logistics Software
The boom in e-commerce, omnichannel sales, changing purchasing habits and consumer expectations are all having an impact on logistics, and especially on warehousing, which is on the front line. BEXT WS frees you from unforeseen events such as stock-outs, discrepancies and picking errors; the solution optimizes your m2, your resources and digitalizes your processes for impeccable customer service.
